iOS Mobile Advertising: Where does it go after UDID?
It’s official. Apple has started rejecting apps that use the UDID (Unique Device Identifier). It certainly wasn’t a surprise – we all knew it was coming after Apple announced last fall they would be deprecating the function due to privacy concerns. Apps using the UDID can still make it through approval by jumping through the appropriate hoops, but the end is surely in sight.
The UDID became critical to mobile advertising and monetization over the last few years. If Apple no longer supports it, how is a developer supposed to use advertising and track installations?
Due to the silence from Apple on suggested alternatives, mobile advertising companies have begun making changes to support the same function as the UDID, while meeting the privacy concerns. Some have developed their own approach, while others have simply incorporated a range of the more popular alternatives. Here are three companies offering iOS SDKs to support mobile advertising and their approach to replacing UDID.
That’s at least three new methods for replace UDID that are receiving support: ODID, ODIN, and OpenUDID. For the moment all of them are considered compliant by Apple. Will one win out over the others? Time, and Apple, will tell.
Posted by Alertra, Mon, 04 Jun 2012
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