Almost everyone knows what website downtime is, and anyone who runs an online business knows that website downtime equates to lost profits and, oftentimes, a hit to a company's reputation. This is why so many online business owners work hard to keep their sites up and running at all times, minimizing the dreaded website downtime that is, at times, unavoidable. Yet, while website downtime is unavoidable, this doesn't mean that you have to roll with the punches and take hits to your company's bottom line.