January 2015

The majority of online businesses invest quite a pretty penny into the search engine optimization of their sites, with an emphasis on Google search rankings. This is understandable, considering the fact that 90 percent of sales in some industries begin with a search engine search, and Google holds nearly 70 percent of the search engine market share. However, no matter how well your site is optimized for Google and the other search engines, if your site experiences extended periods of downtime without proper preparation, your search engine rankings are going to take a hit.

If you are like most online businesses, you have put a lot of money and effort into making sure your site looks great, is hosted with a reliable hosting provider, is optimized for the search engines, and is secure from malicious hackers and attacks. You may even be paying for the outsourcing of IT management and maintenance. Unfortunately, if you think this is enough, you are sorely mistaken. If you really want to be able to see your site the way customers do, you can't do it from inside your network. You need a third-party website monitoring service put into place to do the work for you.

It goes without saying that your website's uptime has a direct impact on the success of your online endeavors. If your website experiences more than its fair share of website downtime, your website visitors and customers are going to notice. If it continues to happen they will likely take their business elsewhere. When it comes to website downtime, you need to do everything in your power to ensure your site's success. That means implementing a quality website monitoring service to watch your site like a hawk, 24 hours a day, 7 days a week, 365 days a year.