Oftentimes a sale can bring a website crashing down, especially if the deals being offered are as tempting as the $49 airfare sale that was being offered by Southwest Airlines over the past few days. As Southwest Airlines found out, a huge surge in traffic during such a sale can bring a website crashing down. Not only does this type of website downtime mean lost profits, it means frustrated customers who aren’t able to get in on the deal while it is being offered. In looking at this particular instance of website downtime, there are two things we must ask. What did Southwest do wrong?