April 2019


Why a Proactive Approach to Fighting Website Downtime Is the Right Approach

We often discuss the many reasons why downtime causes unwanted headaches for online businesses. Those who have been paying attention recognize that website downtime equates to increased customer frustration, decreased consumer confidence, and eventually a serious hit to a business’s bottom line. However, while most professionals do agree that downtime is the bane of all online businesses, many are still taking a reactive approach to fighting website downtime rather than taking a proactive approach.