12/13/2017

Don’t Rely on Free Online Website Monitoring Tools for Accurate Site Performance Assessment

When you are thinking of launching your business website, you need to make sure that it is delivering optimum performance so that your customers and end users have no trouble in using your site and benefiting from it. A site that offers poor performance can have a negative impact on your business. Not only it can adversely impact your online traffic but it can also bring down your percentages for sales conversions. Whether you are launching your new website or for your existing website, it is necessary that you carry out various tests for checking your site’s performance. This will help make sure that your site is delivering the right kind of performance for your visitors. 

Performance monitoring of a site is a multifaceted process and you need to do it step by step in the right sequence. For instance, you need to check the loading time of your site and see if your website offers good performance across multiple browsers. You also need to see whether the different media files present in your site are working correctly. The other test that you need to conduct is to check whether the information and text presented on your site is accurate You should also see if your site is working correctly across multiple browsing platforms such as desktops, laptops, tablets and smartphones. Today, many websites use a variety of 3rd party apps to provide full functionality. The interaction between the website and the 3rd party apps happens with the help of API’s.  These APIs should be working correctly for the visitor to get a smooth user experience. This is one more dimension that needs to be monitored for website performance.

There are many sites that can offer you with information on the methods that you can use to check the performance of your site. You may have to use different methods for checking different aspects of your site’s performance. For instance, you will need to make use of specific methods to test cross browser compatibility and take a different approach to test your site’s speed. These various tests will help to make sure that your business site delivers robust and reliable performance to the visitors.  

Once you perform these various tests regularly and take corrective measures where required, you can be sure of the fact that your website is going to perform well for both first time visitors as well as   repeat visitors. While some of the tests need to be done manually by concerned experts, many of these can be done by automated processes.

In order to check your site performance, you may be tempted to use a wide range of free website testing tools that are available online. These tools claim to make your testing process easier by delivering you accurate results within a short span of time. However, the truth is that most of these free tools may not provide you with accurate results and you may in turn be left with faulty conclusions. When you are looking to carry out tests to check the performance of your site, reliability is a very important criterion when you are looking to use such free website monitoring tools, you may compromise on reliability of the results which is not recommended. 

For this reason, it’s better that you carry out these tests using a paid website monitoring tool. Site monitoring is too important to be done mechanically using a free tool.  It requires the efforts of top notch experts to apply their mind to come up with an up to date solution that can regularly, comprehensively, easily and reliably monitor the key dimensions of site performance. The free monitoring tool does not provide a viable and sustainable framework to continuously and reliably provide accurate and comprehensive site monitoring services.  Despite the cost involved, only a paid website monitoring service can provide you with the confidence and peace of mind that your site can deliver a high octane performance to the site visitors.  Using a comprehensive and reliable website monitoring service is recommended to simplify your job and ensure you can focus on more important aspects of running your business.