09/26/2014

Website Monitoring Service: Why It's an Insurance Policy Your Business Can't Do Without

When it comes to protecting your business, you know that insurance is a must. Even if you do not have a brick-and-mortar business and are not in need of property insurance or other similar physical insurance policies, you still likely invest in other forms of insurance such as errors and omissions policies and/or liability insurance. Another type of insurance that you should not do business without when doing business online is website monitoring. While website monitoring service isn't actually an insurance policy in the literal sense of the term, it actually does serve your business in many of the same ways that an insurance policy would.

Planning for the Unexpected

The purpose of an insurance policy is to have your business's bases covered in case the unexpected should happen. The same is true of website monitoring service. You do not always plan for your site to go down, but when it does go down and your site experiences unplanned downtime, you need to know about that downtime the moment it happens. A quality website monitoring service ensures that you know about website downtime and performance issues the moment they happen so you can get to work to get your site back up and running as soon as possible.

Insurance Policies Protect Your Business Financially

Another reason businesses invest in insurance policies is for financial protection. The same goes for website monitoring service. When you consider the fact that every minute of website downtime can equate to lost profits, it becomes very clear that you need to know about website downtime as soon as possible to minimize the amount of downtime your site suffers. This allows you to minimize the profits your businesses loses due to website downtime.

Affordable Protection

When it comes to protecting your business and your business's profits, many of the insurance policies that you purchase may never even be used. You have those policies in place due to "what if" scenarios. With website downtime and website monitoring service, however, it is an entirely different story. Website downtime will happen to your business at some point in time. It's not a matter of "if." It's a matter of "when."

Considering the fact that your website monitoring service will alert you the moment your site goes down, reducing the amount of website downtime that your site experiences and, therefore, reducing the profits your businesses loses due to downtime, it becomes apparent that this is one insurance "policy" that will indeed pay for itself over time. This means that not only is quality website monitoring affordable, but it can actually add more to your bottom line than it costs by significantly reducing any profit loss that may occur due to website downtime.

Smart business owners know the value of protecting their profits. Website monitoring is a must-have service when it comes to protecting your business's profits, reputation, and customer satisfaction.