When speaking of Internet giants, the Kickstarter website has definitely grown to be among them. And like other Internet giants, Kickstarter has proven that even the greatest of the great can fall and succumb to downtime. A crowdfunding platform, the site offers a way for people to generate crowdfunding for projects and ventures. However, while the site may do a wonderful job of helping people raise capital, it isn’t as adept at updating the public when things go wrong with the website.

When you signed up for the hosting package for your website, you were probably promised something like 99.9 percent uptime. The question is, how do you really know whether or not your hosting company is actually delivering on that promise? While nearly everyone realizes the significance of downtime and the impact it can have on ecommerce profits, not everyone knows how to keep an eye on the uptime their hosting service is providing and how to minimize downtime and profit loss due to downtime.

It has become evident that poor website performance can be just as damaging to your company’s bottom line as a complete outage of your website. In fact, poor performance may be even more damaging than website downtime in the long run. Fortunately, with quality website monitoring service in place, you can keep an eye on the performance of your site and if your site begins to perform poorly, you can take measures to improve your site’s performance and, therefore, protect or even increase your online profits. Just how can a website monitoring service increase your company’s profits?

We all hear about it when a website goes down. We all know that website downtime equates to lost profits and even headlines that hurt a company’s reputation. That’s why the majority of serious online ecommerce players put website monitoring service into place. Profitable companies know that website downtime equates to lost profits and website monitoring can help reduce the amount of profits that are lost each year due to downtime. But what about website performance? Is it as important as website uptime?

When it comes to website downtime, it is important to understand that the issue is as much of a public relations issue as it is a technical issue. The way in which you handle your website’s downtime has a significant effect on how the downtime affects the public’s perception of your online business. While downtime is sometimes unavoidable, handling the downtime properly can mean the difference between lost customers or increased customer loyalty. If you want to minimize the damage your website downtime does to your site’s image, keep the following tips in mind.

When it comes to website monitoring, remote website monitoring has become a must. While there are scripts and plug-ins you can install on your website that will give you uptime stats, what online businesses need is an all-in-one solution that will monitor their sites 24 hours a day, 7 days a week, notifying the appropriate parties the moment a website goes down. If you still aren’t quite sure why you need remote website monitoring for your online business, here are some things to consider.

There are some who say the best things in life are free, and that is true to a point. Website monitoring service, however, is not one of those things. While there are a number of free website monitoring tools available on the Internet, just because they are free does not mean they are able to serve your needs. Before you sign up for a free website monitoring service, make sure you keep the following questions in mind.

The majority of online businesses invest quite a pretty penny into the search engine optimization of their sites, with an emphasis on Google search rankings. This is understandable, considering the fact that 90 percent of sales in some industries begin with a search engine search, and Google holds nearly 70 percent of the search engine market share. However, no matter how well your site is optimized for Google and the other search engines, if your site experiences extended periods of downtime without proper preparation, your search engine rankings are going to take a hit.

When it comes to ecommerce and making money on the World Wide Web, every minute of website downtime equates to lost profits. The best way to avoid this loss of profit is to do everything in your power to minimize the downtime that your website experiences each year, and that means having quality website monitoring in place.

If you are like most online businesses, you have put a lot of money and effort into making sure your site looks great, is hosted with a reliable hosting provider, is optimized for the search engines, and is secure from malicious hackers and attacks. You may even be paying for the outsourcing of IT management and maintenance. Unfortunately, if you think this is enough, you are sorely mistaken. If you really want to be able to see your site the way customers do, you can't do it from inside your network. You need a third-party website monitoring service put into place to do the work for you.