June 2014

Every minute your site is down is a minute of potential profit that is lost. Contrary to what some may believe, advances in technology do not mean a reduction in website downtime. In fact, even the biggest of sites go down, including giants like Amazon. The outages are not the only problem that downtime brings to light, however. The public looks to see how quickly downtime is resolved when a site goes down. How fast the downtime is addressed and the measures taken to keep the public informed of the downtime also have a significant impact on a company's reputation.

Back in May, we all learned a valuable lesson. Even the giants can stumble and fall. Yelp was down for the count for quite a few hours. However, it was not only the Yelp site that went down. Connected services went down with it. If your business is connected to Yelp in any way, this could have had a direct impact on you. Even if it didn't affect your business, it is still a word to the wise that downtime is inevitable no matter how big your business may be and that website monitoring is a must if you want to be on top of that downtime when it happens.

When it comes to choosing a website monitoring service for your business's website, you want to make sure you choose one you can trust. If you don't choose the right website monitor, you may think you are protected from excess downtime when, in reality, you aren't really protected any more than you would be had you not implemented any website monitoring at all. Here are some things to look for when choosing a website monitoring service for your business website.

There are certain things your web host probably doesn't want you to know about. For example, what their actual uptime rate really is, or how much that guarantee they offer is actually worth. Another thing your web host doesn't want is for you to know why it is so important for you to use a quality website monitor to protect the uptime of your site.