Things You Need to Monitor before Your Website Launch

Launching your website can really seem to be a daunting task. It involves you getting together a wide range of elements and combining them in the right way to produce the desired results. In order to make sure that everything is working the way they should, it is necessary to perform a number of tests before your site goes live so as to see it functions perfectly. Your company website was created by a team of writers, web designers, web developers, search engine optimizer, marketers and network administrators working together to craft your site. It is these professionals that can help to test your site before it launches.

Here are some things that you need to monitor before your website launch

Content Accuracy

Make sure that all of the text content presented in your site has been thoroughly checked for grammar, typos and proper punctuation. You should also pay special attention while checking the new pages. 

Keep in mind that weird formatting may develop if you try copy pasting text from Word docs, site pages or Google Docs. Remove such inaccuracies before you launch your site. 

Site Speed Monitoring

One of the most important things that you should check out while testing for launching is the site speed. It is a well known fact that slow websites invariably suffer a lot in terms of SEO and user experience. You should separately check the speed of your site for the web as well as the mobile interfaces. 

Compatibility

Your website should be compatible with multiple web browsers since you never know which of the browsers are being used by your end users. 

Images

While you may want to upload high quality images with your website, you must make sure that it does not interfere with your loading time. Images with less dpi loads quickly and they are also suitable for mobile browsing purposes.         

Security

In order to secure your site you should make use of security settings that prevent important data from getting into the hands of unscrupulous people online. HTTPS is a protocol that enables data encryption for information between the user’s computer and the site. Adopting HTTPS, the user information is encrypted and therefore is more secure.

Backup Infrastructure 

Your site should have a backup system in case the server experiences downtime. The backup system should not only be properly configured but it should deliver fast recovery options. 

Social Media Integration

In order to increase visitors to your site, you should correctly integrate social media channels with your main website. Make sure that the social media icons are placed properly and they redirect to the proper pages. 

PPC Campaigns 

If you have any PPC campaigns running, make sure that they are properly set up to be used in the site. You can also have your Google PPC representative direct all the ads manually to your website.

Monitoring

You should have a site monitor in place that can help to make sure that all the pages are just working fine. This can help you to detect and resolve any issues as soon as they appear.